01
40% Counterfeit Risk
Indian fitness buyers struggle to verify genuine products. Fake supplements cause health hazards and deep market distrust.
Seed Round • Pune & Indore Launch
India's smart
fitness nutrition
marketplace.
100% authentic fitness nutrition sourced on-demand from authorized distributors, backed by built-in diet guidance and an asset-light fulfillment model.
100%
Genuine Products
Direct distributor verified
Zero
Dead Inventory
Asset-light procurement
₹2.5L
Seed Capital Ask
5% permanent equity
1.5×
Cash Return Target
₹3.75L via 10% monthly profit
Market Opportunity
A broken buying experience creates a clear entry point.
02
30–40% Retail Markups
Traditional distributors and retail stores hold expensive unsold stock, passing high warehouse overheads onto consumers.
03
Zero Customer Coaching
Retailers simply sell a product and disappear. Without diet and training guidance, customers see no results and stop buying.
The S3 Model
Verified trust upfront. High retention on the backend.
VERIFIED SOURCING
100% Genuine Products
We source directly from authorized primary brand distributors in Pune and Indore. Every unit is batch and seal verified.
LEAN OPERATIONS
Asset-Light Marketplace
Zero money locked in warehouse inventory. Stock is picked from verified partner shelves only after a customer places an order.
HIGH RETENTION
VIP Member Community
Customers join our private WhatsApp community for exclusive member pricing, workout tips, and repeat replenishment offers.
CUSTOMER SUCCESS
Free Diet & Coach Support
Every order includes a custom macro nutrition chart and 3 days of coaching with certified trainers, driving 35%+ repeat purchase rates.
Unit Economics & Payback
How 6 daily orders safely services the return.
Assumptions & Variables
Adjust the sliders to test our conservative return profile.
6 orders / day
₹2,200
14%
Why the math works: Fitness enthusiasts consume 1kg of protein every 30 days. Generating just 4 to 6 daily orders across Pune and Indore reliably produces positive monthly cash flow to service investor profit distributions.
Projected monthly net profit
+₹55,440/mo
Based on 180 fulfilled monthly orders
Monthly gross revenue
₹3,96,000/mo
10% investor profit share
₹5,544/mo
Payback velocity to ₹3.75L
< 15 months
Break-even daily target
Only 2.7 orders/day
Permanent investor equity
5.0% retained stake
Investment Terms
Protected downside. Permanent equity upside.
Structured Term Sheet
₹2.5L
Seed capital to activate the Pune & Indore distribution hubs
Cash return cap
₹3.75L (150% ROI)
Repayment mechanism
10% monthly net profit
Permanent equity
5% retained forever
Transparency
Monthly WhatsApp & Email P&L
Capital Deployment
Every rupee is allocated with clear milestone accountability.
Marketing & gym trainer partnerships40%
₹1,00,000
Technology & WhatsApp CRM automation20%
₹50,000
Operations & tamper-proof seals20%
₹50,000
Working capital float & supplier credit20%
₹50,000
Expected payback window: 12–18 months
Pitch Deck
The business thesis, in eight frames.
01
S3 — NutraKart
Investor Brief · Frame 01 of 08
The Smart Nutrition Layer
S3-NutraKart is an asset-light marketplace delivering verified fitness nutrition across India.
Discuss this opportunity Due Diligence
The questions serious investors ask.
Review the complete
seed term sheet.
Connect directly with the founding team to review distributor agreements, unit economics, and pilot milestones.
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